.Manly Bands is actually a direct-to-consumer seller of males's bands. The business introduced in 2016 after John Ruggiero, the founder with his better half Michelle, could not find an appropriate wedding ceremony band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our company discussed the business's beginning, special ring materials, as well as extra. Since then, Manly Bands has actually obtained its own producer. The creation of rings from, point out, Port Daniel's whiskey barrels or even Fender guitar cords develops compelling video clip, states Ruggiero, ideal for narration on social networks as well as somewhere else.The whole entire audio of our discussion is actually inserted listed below. The transcript is revised for duration and also clarity.Eric Bandholz: Offer our company a review of what you do.John Ruggiero: My better half, Michelle, as well as I began an internet ring provider knowned as Manly Bands in 2016 to address a trouble of wedding bands for guys. Our experts were simply married. I possess large fingers and also couldn't find a band that I liked that was not overpriced. My choices were ordering from a magazine or possessing one thing personalized.I found yourself purchasing coming from a site. The ring showed up in a level mailer, with no package or client service. It was a horrible expertise by today's ecommerce standards.Our experts obtained wed, transferred to Fla, and required a work. We told ourselves, "Our experts're each entrepreneurs. Why do not our experts create our very own service?" Our team went over the sorts of issues our experts would certainly found as well as how to handle them. My band knowledge arised, and also our company decided to try to fix it for other people.Our goal when our company started was actually to pay for rental payment. Our experts assumed creating a couple many thousand bucks a month from this would certainly be wonderful. Our company considered it a way of life organization, not high-growth. It was actually just Michelle and me in our garage making rings as well as delivering them out to consumers. We had hit on one thing. Our message resonated with prospects.Michelle as well as I make a great staff. I come up with concepts, and she is actually the implementer. A great deal of our success visits her creative thoughts. She names the rings and also establishes characters. She attaches the rings to clients. Illustrating a band only as "eight-millimeter black" failed to suffice.We developed bands from special components, like Port Daniel's barrels or even exclusive metallics. Business took off. Since then, we've increased substantially. Our company currently have more than 55 people in the Manly Bands household. About fifty percent of those are band craftsmens who do work in our recently gotten manufacturing outlet in Utah.Bandholz: When did you acquire a supplier?Ruggiero: Concerning a year and an one-half ago. Our experts had actually been their customer for several years, so we understood them properly. A lot of their business was wholesale, which failed to enthusiasm our company-- heading to mom-and-pop jewelers. They preserved their retail clients as well as brand name. Our company got a few of their properties and also carried over staff members.Inducing a manufacturing staff has been just one of the best things we have actually done. It's been unbelievable to head out there certainly as well as enjoy all of them make bands out of Fender guitar cords or metallic from an M1 Abrams storage tank.Bandholz: Just how carries out internal manufacturing effect advertising and marketing?Ruggiero: It is actually been actually massive. Taking a cam to the opposite of the office and also recording the group utilizing lathes to cut the steel rods or even bourbon barrels right into rings produces awesome video recording. Our team possess our electronic camera team on the market at all times. Our experts use that footage on our social media sites and in our ads as well as e-newsletters. Our team attempt to promote that given that the majority of firms in the guys's band space do not manufacture. They fall ship or purchase from foreign and then deliver it out. Yet our company want it to last a life-time as well as be actually something folks may take pride in.Our company have actually possessed a considerable amount of effectiveness with our military ancestry compilation, where our company source one-of-a-kind army materials. Our company possess the M1 Garand rifle stock, the hardwood component, coming from War of the nations I. Viewing our team put that in the lathe and reduced a piece out for a band is actually amazing.Our advertising for those rings talks about the past history, the soldiers, where the tool was actually made use of, and also traits like that. My spouse and I studied filmmaking in university. Our company utilize our skill-sets to enlighten and also tell a story. For example, I lately acquired an email coming from a customer who shared that his grandpa used to drive M1 containers. The client gifted one of those bands to his grandfather, as well as they had rather a mental substitution. It behaves to assist consumers get in touch with their past and generate something meaningful.Bandholz: Where can people buy a ring from you?Ruggiero: ManlyBands.com. Our team have pictures on Instagram, also. I'm on Twitter and also LinkedIn.